Photo of late 1800's Gainesville, TX

Rooted in History

Founded in 1850 at the crossroads of cattle drives and commerce, Gainesville has always been a town shaped by connection. What began as a modest trading post on the Texas frontier quickly grew into a bustling hub for merchants, makers, and families looking to build a life in North Texas.

The historic square—lined with brick streets, grand facades, and iconic storefronts—stood as the backdrop to generations of growth, celebration, 
and community.

Rooted in History.

Founded in 1850 at the crossroads of cattle drives and commerce, Gainesville has always been a town shaped by connection. What began as a modest trading post on the Texas frontier quickly grew into a bustling hub for merchants, makers, and families looking to build a life in North Texas.

The historic square—lined with brick streets, grand facades, and iconic storefronts—stood as the backdrop to generations of growth, celebration, 
and community.

Photo of late 1800's Gainesville, TX

Growing Toward the Future

Downtown Gainesville has always been the heart of the community, a gathering place, a marketplace, and a window into the town’s 200-year legacy. Downtown Gainesville Alliance (DGA) honors those roots while helping shape what’s next.

Our mission is to celebrate and support the businesses, events, and people that make Downtown Gainesville a vibrant, walkable destination. Whether you’re here for a weekend getaway, a quick coffee run, or a community festival, we believe downtown should always feel like the place to be.

The Downtown Gainesville Alliance is a group of passionate locals, business owners, community leaders, and visionaries, who believe in the power of a thriving downtown. Each member brings their unique perspective and energy to keep the square lively, connected, and growing.

The Downtown Gainesville Alliance Logo
Photo of the Downtown Courthouse Square in Gainesville, TX
Photo of a man and woman kissing on their wedding day at the altar.

Photography Credit

We’re proud to showcase Downtown Gainesville’s beauty through the lens of local photographer Tony Avila of Avila Art. His work captures the spirit, charm, and everyday magic of our community, one frame at a time.
To view more of Tony’s work or inquire about his services, visit

Resources

Gainesville TX Chamber of Commerce Logo