A group of women posing outside of a shop on main street

Discover what makes
Downtown Gainesville shine

Whether you’re planning a laid-back day trip, a spontaneous weekend escape, or just exploring your own backyard, Downtown Gainesville delivers more than you might expect.

From boutique-lined streets to historic murals, a lively event calendar to a surprising wine scene—our charming little town is packed with big personality.

Discover what makes
Downtown Gainesville shine

Whether you’re planning a laid-back day trip, a spontaneous weekend escape, or just exploring your own backyard, Downtown Gainesville delivers more than you might expect.

From boutique-lined streets to historic murals, a lively event calendar to a surprising wine scene—our charming little town is packed with big personality.

A group of women posing outside of a shop on main street

A Few Favorites To Start With

Kids at the zoo feeding a giraffe

Frank Buck
Zoo

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A local favorite for families—up-close animal encounters in a walkable setting.
Arial photo of the downtown courthouse in Gainesville, TX.

Historic
Courthouse Square

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The beating heart of downtown, surrounded by shops, cafes, murals, and events.
a field of purple lavender flowers

Lavender
Ridge Farms

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Seasonal blooms, quiet trails, and local goods just minutes from downtown.
a girl and her brother on a swing set

Leonard
Park

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A great stop for families with picnic spots, splash pads, and play areas.

More Things To Do

Photo of shoppers looking into store windows on the downtown strip
Browse Shopping Highlights

Shop One Of
A Kind Finds

From curated boutiques to antique treasure troves, Downtown Gainesville offers a shopping experience that feels both elevated and personal. Whether you’re on the hunt for gifts, fashion, or home decor—you’ll find more than 40 locally owned shops to explore.

Shop One Of
A Kind Finds

From curated boutiques to antique treasure troves, Downtown Gainesville offers a shopping experience that feels both elevated and personal. Whether you’re on the hunt for gifts, fashion, or home decor—you’ll find more than 40 locally owned shops to explore.

Photo of shoppers looking into store windows on the downtown strip
Browse Shopping Highlights

Savor Local Flavor,
Say for the Fun

Grab brunch with friends, sip craft cocktails, or catch live music on the square. Gainesville’s food scene blends down-home comfort with creative twists—and our venues serve up good times long after the dinner bell rings.
Photo of a delicious plated meal at a nice restaurant
Discover Where To Eat & Play
Photo of a delicious plated meal at a nice restaurant
Discover Where To Eat & Play
Photo at night of a music event going on at a local outdoor stage
Explore Art & Culture

Art &
Culture

Gainesville’s artistic side is alive in its murals, maker spaces, galleries, and cultural events. Take in an exhibit, explore local craftsmanship, or simply soak in the creative energy that flows through the square.

Art &
Culture

Gainesville’s artistic side is alive in its murals, maker spaces, galleries, and cultural events. Take in an exhibit, explore local craftsmanship, or simply soak in the creative energy that flows through the square.
Photo at night of a music event happening at a local outdoor stage
Explore Art & Culture

Adventure, Just
Down The Road

Gainesville is your perfect launchpad for exploring North Texas and Southern Oklahoma. Discover scenic farms, quirky roadside stops, and unexpected attractions—all within a short drive.
Photo of the Downtown Courthouse Square in Gainesville, TX
Plan A Day Trip
Photo of the Downtown Courthouse Square in Gainesville, TX
Plan A Day Trip
Photo of a wine tasting flight outside the Landon Winery
Find Local Wineries

Wineries: Sip
Something Local

Our local wine scene is cozy, casual, and unexpectedly bold. Spend an afternoon tasting regional wines, meeting the makers, and enjoying a relaxed pace of life with every pour.

Wineries: Sip
Something Local

Our local wine scene is cozy, casual, and unexpectedly bold. Spend an afternoon tasting regional wines, meeting the makers, and enjoying a relaxed pace of life with every pour.
Photo of a wine tasting flight outside the Landon Winery
Find Local Wineries